INVESTIGATION OF THE USE OF HYBRID MOBILE APPLICATIONS FOR IMPROVING BUSINESS INDICATORS

Today, along with the development of technologies, web and mobile applications have gained incredible success since they allow us to share information, communicate with each other and connect people all over the world. Moreover, by providing highly functional and interactive features, more and more businesses are now operating on the internet. These applications are used for shopping, social networking, banking and so on. Hence, there is a great demand for fast, responsive and remarkably interactive web and mobile applications. Market uncertainty and globalization processes determine the need to use Internet more and more domestic enterprises. Steering elements of Internet marketing in their activity things. Its performance is in improvement economic indicators and increasing competitiveness capacity of the product. One of the underestimated Internet marketing tools in the Ukrainian scientific space is mobile marketing, the notion of which opportunities are limited and covered fairly indirectly. In this article we investigate the basic tendencies of development of mobile marketing in Ukraine are considered. Analyze the different between native, hybrid and mobile web application. The importance of mobile marketing as an Internet marketing tool is grounded. The main opportunities of mobile marketing in the context of the development of Internet marketing are explored. Also considered the advantages of hybrid mobile applications, the essence of their use, as one of the modern means of communication for business. Successful implementation examples are considered.