SPECIALIZING MARKETING DIVISIONS OF AGRICULTURAL ENTERPRISES

The article deals with theoretical approaches to the definition of the term "marketing" and one of its components - agromarketing. Improving the efficiency and stability of agricultural development as a whole is one of the most important in the development of the economy as a whole, as it depends on the functioning of other industries, in particular: chemical, pharmaceutical, bakery, canning, confectionery and other industries. The purpose of this article is to study the theoretical aspects of agromarketing and to determine the peculiarities of marketing activities of agricultural enterprises. It is determined that the main features of marketing activity of agricultural enterprises are: the ratio between volume of produced products and natural and climatic conditions, cost of goods, the ratio between seasonality of production and receipt products, various forms of ownership in the system of rural production, various organizational forms of management, and others. The author focuses on the definition and substantiation of the main features of the marketing activities of agricultural enterprises, due to the importance of this industry for the national economy. Certain conditions are proposed for improving the use of marketing tools in agriculture.