Virtual community of amateurs with professional standards (proams) the replication of commercial publishing products

A huge part of the content industries, particularly those that have held a position in the market for more than one decade by now, are this days in some degree of crisis. This can vary between the reformulation of some of the operating modes of their processes and the bare bankruptcy. This happens, by so much, because contents had been previously protected by stiff contextual determinants, but this scenario suddenly encountered a technology, media and economic ecosystem that came, in a short time, to withdraw the privileges of this model of profitability through a relative horizontalization and democratization in the processes of production, circulation and consumption. Precisely, this work exemplifies this phenomenon exposing a descriptive case from the point of view of the creative economy, facing the traditional models of surplus value extraction, based on the model of intermediation in the content industries, with the adhocratic and the non-profit community model of some amateurs with professional standards (proams) victual's community who adapts industrial cultural content as a result of collaborative work.