Rural Marketing in India '“ Strategies & Perspectives

The potential for growth in business is surely moving towards the rural market from the urban one and marketers have to gear up for this change by devising suitable marketing strategies for the Rural market place. Abhijit Gupta"Rural Marketing in India '“ Strategies & Perspectives" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-4 , June 2018, URL: http://www.ijtsrd.com/papers/ijtsrd15686.pdf http://www.ijtsrd.com/management/marketing/15686/rural-marketing--in-india-'“-strategies-and-perspectives/abhijit-gupta