The informaTion gaP Problem anD The synTheTic measure in The Decision-making Process of The organizaTion

The development of the global information society means that information is treated as an economic good, a basic re-source and a basic economic category. The subject of the article is internal diversification and assessment of the commune's competitiveness in the aspect of regional differentiation of the financial situation on the example of synthetic evaluation of the Świętokrzyskie voivodeship communes. Synthetic measures based on a non-standard method and distance in real space with the Euclidean metric were used to achieve this goal. The value of the measure ranged from 0.28 (Tarłów, the weakest unit) to 0.69 (Ożarów, the best unit) in 2010 and from 0.35 (Imielno, the weakest) to 0.70 (Połaniec; the best) in 2015 for the non-standard method. In the case of a measure based on the distance in real space with the Euclidean Meter from 0.35 (Ożarów, best) to 0.77 (Dwikozy, the weakest) in 2010 and from 0.36 (Połaniec; best) to 0.70 (Imielno the weakest) in 2015.