Development of the Market for Sports Services in Present-Day Conditions

This paper is devoted to working out a set of focus areas for the development of the market for sports services in present-day conditions. The authors substantiate that the development of the market for sports services is crucial to the development of the nation and its human potential and requires the use of systematic approach across all of the key focus areas. The paper addresses the need for the government to create the necessary conditions that will facilitate the development of the nation's fitness and sports services industry. The authors establish that effective management of the fitness/sports movement at the level of regions and companies is all about competently allocating the funds outlaid toward fitness and sports and furthering the development of the nation's private sports services sector. The paper puts forth the suggestion that putting in place a system of sports services, and providing support for the existing one, in companies ought to include the initiation and development of sponsorship activity.