An Empirical Study on the Rural Consumer Behaviour with Reference to Refrigerator

Now a day refrigerator is one of the widely used household appliances in the rural area, which used to preserving food, reducing frequent purchasing and minimize the wastage. India is one of the fast developing countries in the world and also rapidly change in rural consumers. At present the refrigerator is an appliance owned and used by the urban rich. It is slowly becoming a necessity and has started reaching the rural too. Rural people have started to realize its importance in preserving food, reducing frequent purchasing and minimize the wastage. With this back draft, this study makes an attempt to analyze the reason for using Refrigerator, problem faced while using of Refrigerator, and also determine the behaviour of the consumer's, in case of Price, and overall satisfaction level of refrigerator users in rural area of vadgam and danta taluka. S. A. Parbadiya M.Com., B.Ed., M.Phil "An Empirical Study on the Rural Consumer Behaviour with Reference to Refrigerator" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21335.pdf