INFORMATION SYSTEM OF CUSTOMER RELATIONSHIP MANAGEMENT PT HASRAT ABADI MERAUKE REGENCY

Customer relationship management (CRM) is defined as a clear business strategy and is a combination of a range of functions, skills, processes, and technologies that together allow companies to better manage profits with customers as real assets. PT Hasrat Abadi is the official distributor for Toyota and Yamaha vehicles in five regions in Eastern Indonesia. However, PT Hasrat Abadi does not have software that can manage company relationships with customers, and provide fast information to customers for customer satisfaction and increase profits from the company. Making this application uses the RUP (Rational Unified Process) methodology which is gradual with upward progress and iterative (repetitive) to get the appropriate results. Applications can help companies in making a new breakthrough to market their goods and services by reading customer behavior through questionnaires, polling and recording customer activity, this application can help companies to promote the latest products to customers online so they can keep customers even new customers.