DEVELOPMENT OF COMMUNICATIVE COMPETENCE OF EMPLOYEES OF THE ENTERPRISE OF THE SERVICE SPHERE IN THE PROCESS OF SOCIAL AND PSYCHOLOGICAL TRAINING

The article presents the results of the application of socio-psychological training for the development of the communicative competence of the bank's front office employees. This training is aimed at developing business and psychological qualities that are important for this profession, namely those qualities that contribute to effective communication with a bank client. Comparison of the data of the primary and final diagnostics made it possible to conclude that as a result of the socio-psychological training, there were positive changes in the level of communicative competence in the pro- fessional activities of the bank's front office employees, as well as the general level of communicative aptitudes and skills (communicative attitude and communicative tolerance)