Modeling the Investment Activities in the Company

The world experience of the leading companies indicates that successful development of a firm and improvement of its performance are impossible without a properly formulated strategy as a set of measures aimed at achieving a goal. The relevance of this work lies in the fact that the activities of any enterprise are accompanied by risks, due to which a need arises to formulate and apply an investment strategy within the competencies of various departments. The modern business is conducted in the conditions of fierce competition; a deep, comprehensive assessment of the situation and a reliable forecast of development are required to make adequate decisions. The main stages of the investment activities of the company have been defined, possible alternatives to the strategic choice have been identified, indicators of investment project performance have been determined, and investment models have been proposed. The methods used in the work include the methods of cognition, retrospective and documentary analysis, as well as synthesis, generalization, and systematization