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The Impact of E- Marketing on the Tourism Sector in Jordan Case Study

Journal: International Journal of Mechanical and Production Engineering Research and Development (IJMPERD ) (Vol.10, No. 3)

Publication Date:

Authors : ;

Page : 3679-3688

Keywords : : E-Marketing & Tourism Sector in Jordan;

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The study aimed to identify the impact of electronic marketing on the tourism sector in Jordan, where the sample consisted of (120) workers in the Ministry of Tourism and Antiquities in Jordan. A questionnaire was distributed to them as a study instrument to collect the needed data. The descriptive analytical method was used. The study concluded that the electronic promotion, E-pricing and website have a statistically significant effect on the tourism sector in Jordan. The study recommended setting strategic plans for electronic marketing to develop the tourism sector in Jordan, in addition to paying attention to electronic marketing, by linking all tourism sectors in the public

Last modified: 2021-01-05 17:17:57