DO GENDER AND FINANCIAL LITERACY RELEVANT ON THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND INVESTMENT BEHAVIOR?

Emotional Intelligence refers to capability of an individual to regulate his own emotions as well as the ability to influence other individual's emotion. Financial literacy is expressed as the understanding of financial terms which helps to lessen the risk and took better opportunity between different possibilities. This paper studies the moderating role of financial literacy and gender in the relationship of emotional intelligence and investment behavior. Data for this study was gathered via structured questionnaire adopted from prior studies. A sample of 300 household respondents was collected and analyzed. Convergent validity, discriminant validity, and factor loadings are checked using exploratory factor analysis. Moderation analysis are used to test the study hypothesis. This study finds the significant moderating role of gender and financial literacy. Financial literacy augments the effect of emotional intelligence on investment behavior and emotionally intelligent males are found to be higher side on investment behavior. In the end, conclusion and recommendations are given