INVESTMENT PROVIDING OF REALIZATION OF INNOVATIVE PROJECTS OF THE ENTERPRISE

The article the necessity for investment providing of realization of innovative projects of the enterprise are considered. In modern conditions, for the implementation of effective activities, the enterprise needs to constantly elaborate develop and implement innovations that are the result of the implementation of innovative projects. That's why, in order to increase the pace of economic growth and competitiveness, enterprises must to develop and implement innovative projects, that are the object of innovative activity. Its effectiveness is determines, first of all, by the availability of necessary internal and external sources of financing for innovations, the possibility of their quick mobilization, and the investor's interest in supporting innovative development. Implementation of innovative projects is aimed at using innovative developments, mastering new types of products, introducing the latest technologies to strengthen the enterprise's competitive position on the market, promoting scientific and technological progress and increasing the pace of economic development. It is proved, that investment providing for the implementation of innovative projects of the enterprise depends on the specific features of investments, including a long payback period for innovations, an increased the level of risk of implementation, and uneven income flow from investment. To account for these features, it is necessary to determine the factors of influence on the investment of innovative projects of the enterprise and the sources of their investment providing. According to the results of the research, internal and external sources of financing the innovative activity of the enterprise are determined. It is proved, that the choice of sources of investment resources depends on various factors. A classification of factors that influence the volume of investment providing for the implementation of innovative projects of enterprises is proposed, according to such classification criteria as the result of their influence, the mechanism of influence, the belonging to the investment and innovation process, the place of occurrence, the degree of predictability and the complexity of quantitative measurement. This will help owners and managers in managing the investment and innovation activities of their enterprises.