ECONOMIC SAFETY STRATEGY OF THE ENTERPRISE ON THE BASIS OF THE ENTERPRISE LIFE CYCLE

The purpose of this article is the strategy of economic security of enterprise in accordance with its life cycle. The article proves that each stage of the enterprise life cycle is necessary to provide economic security, which protects its activity from negative influences of the external environment, and to eliminate threats or to adapt to existing conditions that impact negatively on its business. Studied the essence and content of stages of the life cycle of an enterprise and determines the position of the author to the stages of the enterprise life cycle (the «classic» stages: creation, growth, maturity, decline) and their contents. It is proved that effective management of the enterprise at any stage of the life cycle may occur in the formation of integral system of management of economic security. The work investigated the content level and the goal of economic security. However, the formation of strategy of economic security of enterprises should be paid special attention to the directions of development of the plant according to its life cycle. The article noted that the life cycle of the enterprise must be considered in indissoluble unity with the economic security that allows for the use of the enterprise potential to achieve the objectives of the enterprise by preventing threats at all stages of the life cycle of the enterprise. The author recommended a strategy of economic security according to the stages of the enterprise life cycle (forming, providing, supporting, stabilization). The conducted research enable to determine that the lifecycle theory is a tool which you can use to track the patterns of development of enterprises, to shape the development strategy and economic security of the enterprise at different stages of its development, and to manage this development. Further scientific research is linked with the formation of economic security of enterprises, with a view to its improvement, organization and implementation.