ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

Determining the Factors Influencing Internet Banking Adoption: An Empirical Study in Morocco

Journal: International Journal of Science and Research (IJSR) (Vol.10, No. 5)

Publication Date:

Authors : ;

Page : 1255-1264

Keywords : Internet Banking; Technology Acceptance Model; TAM;

Source : Downloadexternal Find it from : Google Scholarexternal


This study investigates customer?s perception and adoption of Internet banking IB in Morocco. We developed a theoretical model based on the Technology Acceptance Model (TAM) with Perceived Risk construct. A questionnaire was designed to collect data from a randomly selected sample of Moroccan banking customers and obtained 280 usable responses. Structural equation modeling (SEM) was used for data analysis. The results indicate that PU, PEOU and ATT have a significant effect on customer?s acceptance of Internet Banking (IB), while Perceived Risk has no significant impact on adoption and attitude. The findings of this study provide important implications for bank management in formulating sound IB marketing strategies and enhancing banking adoption in Morocco.

Last modified: 2021-06-26 18:57:34