Globalization and MediaJournal: International Journal of Science and Research (IJSR) (Vol.3, No. 10)
Publication Date: 2014-10-05
Authors : Manjeet Rathee;
Page : 1059-1072
Keywords : Globalization Global media Media ownership Culture industry Mass media Representation;
Globalization, as a process of rapid and deep penetration of capitalist and corporate production, distribution and consumption both material as well as ideological, has not only changed the face of the market, media and culture the world over but simultaneously has also influenced and shaped the minds and perceptions of even the most ordinary person under the sun in more ways than one. However my research paper seeks to explore how the ongoing global phenomenon related to the world of television is in fact, affecting the very social fabric of the society in the sense that growth and influence of big media corporate houses during the last two decades has led to tremendous changes in how people view themselves and the world at large. It would also attempt to enquire as to how media in general and television in particular, tends to mediate ordinary peoples perceptions of culture as is lived and practiced by them in their specific circumstances, thereby affecting their thoughts, desires, lifestyles and most significant of all, their relatedness to life, things, ideas and human relationships. Of the many trends in globalization, the one most closely and crucially related to the area of my study is corporate globalism, the concept rightly defined as a world driven by and for corporate profits and a world in which it is the commercial needs which are of paramount importance.
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