MEASURING KEY PERFORMANCE INDICATORS IN RETAIL TRADE

The tendency of business entities to cope with the challenges of the environment in which they operate is determined by the state and development of a complex system of evaluation indicators describing the condition and performance of the company and their time dynamics. They serve to objectively measure the extent to which the individual economic operator meets the conditions by which to be assigned to the group of successful business agents. In traditional retail trade, the most significant indicators for business evaluation are: gross (profit) margin, operating margin, turnover of inventories, gross return on investment in inventories, gross profit per employee, etc. The paper examines the key economic performance indicators of the three leading retail chains in the retail sales of fast moving consumer goods (FMCG) in Bulgaria.