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Plan prospectivo y estratégico para la empresa de construcción de obras civiles Movitec Ltda. Año 2023

Journal: Revista Estrategia Organizacional (Vol.7, No. 1)

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Authors : ;

Page : 51-65

Keywords : ;

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The strategic planning based on prospective is a key tool for organizations in terms of building their future, because it allows balance strategic thinking, the desire to visualize an ideal horizon and the actions required to achieve that purpose. So, organizations of any kind, type, size or purpose, can apply this methodology in order to improve their management capacity, regarding the planning processes and management control. Movitec Ltda., is a company founded 39 years ago and its purpose is the development of products and services associated with the construction and civil engineering works. Movitec Ltda., has a major challenge for the year 2023, which is to “Be the Best” company in the sector, because, through the application of prospective tools, it was decided that the ideal place to consolidate their future competitive advantages, is based on the probability of improved efficiency and transparency, achieving government contracts in public infrastructure and access to new environmental, social and economically sustainable technologies, allowing the company to improve efficiency, effectiveness and efficiency in its processes, and generating significant results in terms of value added, according to each of their perspectives: financial, internal processes, customer, learning and growth.

Last modified: 2021-07-24 07:57:26