PRIMEIRAS IMPRESSÕES DO EFEITO DA PANDEMIA DE COVID-19 NAS INSTITUIÇÕES DE EDUCAÇÃO SUPERIOR BRASILEIRAS DE CAPITAL ABERTO

This paper aims to identify how the covid-19 pandemic impacted the financial and operational performance of the companies that maintain Higher Education Institutions listed on the Brazilian stock exchange. Methodologically, a descriptive-exploratory research was used with a quantitative approach and data collection from secondary sources. The results suggest that the effect of the covid-19 pandemic was not the same for all companies. Cogna Educação presented a reduction in its financial and operational performance, while Yduqs presented a decrease in its financial performance, but managed to keep its operational performance stable. Ser Educacional presented a small reduction in its financial performance, but also managed to keep its operating performance stable. Anima Educação, however, increased its financial and operational performance during the pandemic. Anima's good results during the covid-19 pandemic are supposed to be associated with the company's strategic position in the market. In this sense, it is concluded that the covid-19 pandemic has the potential to generate negative financial and operational impacts, however, such impacts tends not to be uniforms in all these companies.