REFLEXIONES SOBRE EL PENSAMIENTO PROSPECTIVO Y ESTRATÉGICO EN EL MARCO ÉTICO DE LOS NEGOCIOS BAJO LA RESPONSABILIDAD SOCIAL CORPORATIVA EN EL CAPITALISMO

The reflection related to prospective and strategic thoughts in the context of business ethics on cor-porate social responsibility in capitalism, it has been based on the different thoughts, including the classical approach, evolutionary and systemic precesualista, which have been compared to case studies of some organizations that show interest in corporate social responsibility - CSR - and which are the following results:The relationship between organizations and the environment are separated when the dynamics of entrepreneurship, creativity and innovation and construction of new knowledge are linked to thoughts, in this sense requires ongoing implementation of strategic thinking practices that allow for energize the actions organizations, linked to a moral and ethical sense to ensure maintaining a rapprochement with the communities to provide support through social responsibilities, based on mutual agreement utilitarian affairs that lead to useful point solutions.The fundamental problem is focused on the limited vision of the organizations to understand the social and ethical search of solutions to mitigate them, to strengthen social sectors and introduce projects and programs based on the production of goods and services.In conclusion requires more activity between society and the business sector or organizational in or-der to articulate the interactions related to enabling social responsibility according to the real needs of the environment.