ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

INCIDENCIA DE LA ECO-INNOVACIÓN EN LA COMPETITIVIDAD DEL SECTOR HOTELERO DE LA CIUDAD DE BOGOTÁ

Journal: Revista Estrategia Organizacional (Vol.2, No. 1)

Publication Date:

Authors : ;

Page : 81-98

Keywords : ;

Source : Download Find it from : Google Scholarexternal

Abstract

The study population is represented by hotels with Colombian environmental seal (SAC). The research aims to identify the impact of eco-innovation in the competitiveness of the hotel industry in the city of Bogota, was followed by a methodological process of deductive-inductive in order to analyze the most representative environmental practices developed in the hotel sector considering eco-innovative factor as competitive element in generating economic benefits and environmental type. Indeed, the predo-minant model of tourism in Bogotá is business or metropolitan, therefore innovative developments are given in the process structure, this implies new methods of production or distribution, technical impro-vements, equipment or software and last service and organizational innovation.

Last modified: 2021-07-24 08:48:55