INCIDENCIA DE LA ECO-INNOVACIÓN EN LA COMPETITIVIDAD DEL SECTOR HOTELERO DE LA CIUDAD DE BOGOTÁJournal: Revista Estrategia Organizacional (Vol.2, No. 1)
Publication Date: 2013-12-15
Authors : Rubén Dario Díaz Mateus Sofía Victoria Higuera Quintero Julieth Paola Abadía Aguirre;
Page : 81-98
Keywords : ;
The study population is represented by hotels with Colombian environmental seal (SAC). The research aims to identify the impact of eco-innovation in the competitiveness of the hotel industry in the city of Bogota, was followed by a methodological process of deductive-inductive in order to analyze the most representative environmental practices developed in the hotel sector considering eco-innovative factor as competitive element in generating economic benefits and environmental type. Indeed, the predo-minant model of tourism in Bogotá is business or metropolitan, therefore innovative developments are given in the process structure, this implies new methods of production or distribution, technical impro-vements, equipment or software and last service and organizational innovation.
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