DIGITAL-MARKETING: CURRENT TRENDS OF DEVELOPMENT AND FEATURES OF APPLICATION OF ITS TOOLS

Development successful marketing strategy it becomes frequent one of the main calls for business. As digital marketing promptly develops, competitive fight is won by the one who the first can adapt to changeable tendencies and tastes of consumers. Digital-marketing not only is designation of strategy of advance with use of digital devices, but also a synonym of modern marketing tools. Business not only that consumers spend much time today on the Internet and is used for access to the network by the mobile devices. In the overloaded information space, it is very difficult to receive attention of consumers. It leads to that people are ready to perceive offers of the companies only if they correspond to their interests and inquiries. Today the advertising offer should appear before eyes of the client in due time and in the right place — during the moment when it is in search of the decision and is most interested to consider offers arriving to it. In this case, the company has a chance to receive desirable reaction in reply. Digital-marketing also allows to reduce considerably costs of advance of a product and at the same time to become closer to the consumer. Occurring changes in consumer preferences and way of life, and also that the consumer expects the personalized approach from producers of the goods and services, do use of modern instruments of digital-marketing by a necessary condition of a survival of the enterprises.