Competitiveness and Innovation: The Case Studies of Serbia and Romania

Non-technological innovation comes from sectors with the capacity of applying knowledge provided by foreign companies and trade partners. Green procurement proved to be an essential factor that stimulates innovation and economic resilience. It is often found in companies in South-Eastern Europe, social responsibility, a high level of competencies, and agile operational management. Romania made critical green procurement and agile management steps to impact productivity with a low footprint on the environment positively. On the other hand, Serbia could not access FP7funds to invest in R&D and eco-innovation, reflected in a low Global Innovation Index Ranking. The paper addresses competitiveness and innovation within the case study model of Serbia and Romania, explores similarities and differences, and makes recommendations. Competitiveness and innovation are observed within the context o circular economy.