Public Policies and Development: Methodology for Cultural Production and Consumption Strategies in Formal and Non-Formal Education in North-Central Mexico

This article presents a methodology to explore and diagnose the cultural consumption preferences of adults between 20 and 50 years of age based on the offer of cultural institutions in four capital cities of central northern Mexico: Zacatecas, San Luis Potos?, Quer?taro and Guanajuato; verifying to what extent they incorporate social inclusion and cultural diversity in order to reveal their articulation with the strengthening of strategies for the formation of audiences. The methodology of this work recommends basing itself on several experiences on cultural consumption both in Europe and Mexico and the objective is aimed at demonstrating that: to the extent that public policies on culture provide alternative and emerging resources of observation and recreation of reality, the society that consumes such products will have more and efficient tools to consume cultural products that generate solutions to the issues of subjective interrelation deriving this in the improvement of the social fabric. As a further objective, the dialogue of these policies is pursued with international organizations that already incorporate among their goals the research, production, distribution and consumption of culture as a factor and trigger for the development of peoples. The analysis highlights: supply, consumption and strategies to broaden the impact on a diversity of audiences.