Consumer Acceptance of Mobile Payment Towards Food and Beverages Industry in Klang Valley: Literature Review

Mobile payments are becoming more popular around the world, but this is dependent on consumers' ability to adapt to new technology, as well as their changing and differing lifestyle adoptions and a variety of economic considerations. Despite the rapid rise of mobile payment, not everyone is willing to accept it due to the implications that they are not guaranteed of security and confidence, which is the main reason customers are unwilling to use mobile payment. The overarching goal of this research is to determine whether or not Klang Valley consumers accept mobile payments in the food and beverage industry. This conceptual paper addresses the connections between theories and previous studies addressing consumer acceptance of mobile payment. A desire to understand the drivers of mobile payments drives the food and beverage industry. The perceived utility of a system is determined by its perceived ease of use. The perceived utility of m-payment systems reflects consumer perception. Customers want simple, easy-to-use payment solutions precisely because perceived utility influences client acceptability at various stages. Younger generations spend more money on food and beverages. Taste and sight are important considerations when purchasing food and beverages. Food and beverage companies are experimenting with new social media engagement strategies. To improve service and stay current, owners or managers should begin implementing new Food and Beverage applications, such as online payment systems.