Ülke Markalama Bağlamında Türkiye’nin Eğitim Diplomasisine Yönelik Bir Değerlendirme/An Evaluation of Türkiye’s Education Diplomacy in the Context of Country Branding

Handling branding studies together with public diplomacy brings along expansions for different fields. As one of them, education is essential for states, and they want to create influence by increasing their attractiveness through it. Since education is evaluated with neo-liberal policies today, activities such as international education, student exchange, etc., in which a growing and competitive market is formed, are handled within the framework of education diplomacy. Today, activities such as international education and student exchange are handled within the framework of education diplomacy. Realizing the brand value of education, states have developed strategies for education diplomacy and want to open short-medium-long-term, multidimensional communication channels for world public opinion. Besides, education diplomacy activities have increased in Türkiye in recent years. In this study, education is discussed in the context of public diplomacy and country branding; the country brands of the prominent countries in this field are analyzed in terms of education diplomacy, and the role of Türkiye's education diplomacy activities in country branding is discussed. Besides, the study contributes to the literature with a brand new definition of education diplomacy by making suggestions for the scope of education diplomacy and developing an analysis of the country brand. It is concluded that Türkiye's education diplomacy activities are developing both quantitatively and qualitatively; Türkiye has the potential and opportunities to benefit from education diplomacy in country branding; the recognition of Türkiye as an education hub through education diplomacy activities will contribute to the country's brand.