PERCEPTION OF COLOR IN ADVERTISING – AGE AND GENDER CHARACTERISTICS

Publication Date: 2022-06-15

Authors : E. V. Zvonova N. Y. Rovkina;

Page : 121-127

Keywords : advertising; perception; color; symbol; meaning; gender; age;

Source : Download Find it from : Google Scholar

Abstract

Color in advertising performs two functions: it has a psychophysiological effect, and also acts as so- cial symbols. The perception and interpretation of color in advertising is influenced by the age and gender char- acteristics of the study participants

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PERCEPTION OF COLOR IN ADVERTISING – AGE AND GENDER CHARACTERISTICS

Abstract

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