Updated principle "we do it for you" in trigger marketingJournal: Science Journal "NovaInfo" (Vol.133, No. 1)
Publication Date: 2022-09-15
Authors : Rovneyko Margarita Aleksandrovna;
Page : 20-20
Keywords : PSYCHOLOGICAL INCENTIVE; TRIGGER MARKETING; MARKETING; TRIGGER; LAZINESS; ALL INCLUDED;
The article discusses the use of the psychological trigger "we will do it for you" in trigger marketing. The author characterizes the main principle of this type of stimulation of the target audience, offers examples of its implementation and provides a visualization.
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