The Influence of Economic, Social, Vision-Mission, Political Affiliates and Candidates' Self-Image on the Trend of Selecting Candidate Head of Regional Head in East Barito District

This research is the extent to which the influence of economic, social, vision-mission, political affiliation, and candidate's self-image on the tendency to choose a regional head candidate in the East Barito district, Central Kalimantan province with the hope that through this research, a candidate for a regional head who is qualified to develop the region both from the economic side to achieve maximum regional development. The results of this study are also expected to have implications for the development of economics, namely in the field of regional economic growth and political marketing at the district/city level. This study concludes that Economics has an insignificant and positive effect on public trust, Social has a positive and significant impact on shared beliefs, Vision-mission has a positive and significant impact on public confidence, Political affiliation has a positive and significant effect on public trust, Self-image has a positive and significant impact on public trust, Economics has a positive and significant effect on the tendency to choose candidates, Social has a positive and significant impact on the propensity to select candidates, Vision-mission has no significant impact on the direction to select candidates, Political affiliation has no significant impact on the movement to select candidates, Self-image has a positive and significant impact on the propensity to choose candidates and public trust has a positive and significant effect on the direction to choose candidates.