Comparative analysis of PR communications Samsung and Apple

Today, Apple is one of the largest and easily recognizable companies in the world. Apple is an American corporation that produces personal and tablet computers, audio players, smartphones, software and digital content. Apple has become an integral part of the modern world, a huge number of people use Apple technology. In post-industrial countries, it would not be possible to improve the reputation of an enterprise, consolidate it in the market, establish good contacts with potential customers without PR campaigns. As a result of the correct PR campaign policy, Apple's technology has become recognizable and prestigious all over the world.