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Features of aromatization and tactile contact in food trading facilities (by the example of Belarusian confectionery factory Kommunarka)

Journal: Science Journal "NovaInfo" (Vol.136, No. 1)

Publication Date:

Authors : ;

Page : 25-26

Keywords : BRAND PROMOTION; CONFECTIONERY FACTORY; KOMMUNARKA; TARGET AUDIENCE; AROMA; AROMAMARKETING; CONSUMER; OLFACTORY CHANNEL OF SENSORY PERCEPTION; TACTILE CHANNEL OF SENSORY PERCEPTION; CHANNELS OF SENSORY PERCEPTION; SENSORY MARKETING;

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Abstract

The article discusses the features of the use of aroma marketing and tactile contact in retail outlets involved in the sale of food products. The author considers this aspect of the problem on the example of the leading Belarusian confectionery factory Kommunarka.

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Last modified: 2023-03-21 21:15:20