Management of Competitive Potential and Strategy of Industrial Enterprises

The article summarizes the views of modern scientists and presents a comprehensive vision of the process of developing and implementing a company's competitive strategy. Factors and conditions are determined, the need to take into account and comply with them at specific stages of the process of forming a competitive strategy is extremely important and contributes to the optimal use of the existing strategic potential of the enterprise. It was determined that the management of strategic potential is a complex and integrated dynamic process, the correct choice of which depends on how any enterprise seeks to use its own resources and opportunities to achieve its own overall strategy. The article highlights the main components, object and subject of strategic enterprise management. Systematization of modern principles and functions of strategic enterprise management was carried out. The main stages of the process of development and implementation of the general strategy of the enterprise are defined. A methodical approach to improving the process of development and implementation of the general strategy of the enterprise is proposed, the implementation of which is based on the introduction into its management system and assessment of the strategic potential of the enterprise. The author's model of managing the company's strategic potential is outlined as one of the main components of the process of developing and implementing a general strategy.