Theoretical and Methodological Approaches to the Analysis of the Efficiency of the Activity of the Enterprise

The article summarizes the issues of assessing the innovation and creativity of the real sector of the economy. The main purpose of the study is a scientific and theoretical substantiation of the assessment of innovation and creativity on the example of enterprises in the metallurgical industry. The systematization of literature sources and approaches to solving the problem of assessing innovation and creativity shows that there is no single assessment methodology, as well as approaches to the criteria and indicators of assessment. The relevance of solving this scientific problem is that innovation and creativity is a competitive factor in the activities of the metallurgical enterprise PJSC "Zaporizhstal Iron and Steel Works", which represents an industry that is budgetary for the country, so scientific research on effective management, including on the basis of evaluation principles, continues. The study of the topic... in the paper is carried out in a logical sequence from theoretical and methodological approaches to a comparative assessment of creativity and innovation of the enterprise and the formation of conclusions and proposals. The methodological tools of the research methods were the definition of components and indicators of the integrated assessment of creativity and innovation of the enterprise, the calculation of indicators and a comparative analysis of their values during 2020 and 2022. The object of the study is the selected enterprise PJSC "Zaporizhstal Iron and Steel Works" because it is one of the market leaders and its ways of overcoming challenges will be applicable to other economic entities. The article presents the results of an empirical analysis of creativity and innovativeness of an enterprise, which shows that despite a slight downward trend in certain indicators of creativity and innovativeness, it remains a means of developing the enterprise's economy and realizing competitive advantages in the market. The study empirically confirms and theoretically proves that creativity and innovation are the driving force behind the development of response to security challenges and the implementation of transformational changes. The results of the study may be useful for researchers and management practitioners.