Analysis of the State of Women's Entrepreneurship in the Conditions of War

The article reveals the features of women's entrepreneurship and its role in Ukraine in modern conditions. It becomes especially relevant in wartime, because, despite the fact that men continue to be the leaders of entrepreneurial activity, women are forced to conduct business activities to support society, the economy of the state, because many men must defend our country and join the ranks of the Armed Forces. There is not much of a gender difference in entrepreneurship. There are certain specifics. Women prefer small businesses and separate, closer and more understandable types of activities, such as accounting and auditing, services, and trade. On the other hand, these activities themselves bring a good quick profit and are in demand in the market. Women entrepreneurs are a special social group of women, mainly from 25-50 years old, who have the social status of an entrepreneur, have value orientations, worldview, interests, needs and socio-psychological properties due to the transforming society. The features that distinguish a woman entrepreneur include the presence of individual labor activity, high responsibility in promoting her own business, industry specialization. The peculiarity of women's entrepreneurship is that this type of employment allows a woman to successfully combine professional activity and household duties, to control her time; successfully use their skills, abilities, knowledge, promotes self-development. In total, almost a million operating commercial companies are registered in Ukraine. Women own more than 18% of enterprises. 14% of companies are jointly owned by women and men. The most popular activity of women's entrepreneurship is audit and accounting – more than 40% of companies are owned by women, another 20% are jointly owned. Activities such as tourism, education, catering, and light industry are also popular. Among the main problems of women's entrepreneurship are: the consequences of the economic crisis, high competition, frequent and unpredictable changes in legislation, state regulation, tax system, possible interruptions in communication, the Internet, electricity, corruption.