The Impact of Artificial Intelligence on Digital Privacy: The Mediating Role of Trust in Social Media

Artificial Intelligence (AI), a groundbreaking field of computer science, has surged in prominence, revolutionizing the way machines process information and make decisions. In the rapidly evolving landscape of digital communication, the intersection of AI and privacy has become a focal point of discussion. As the online activities generate an ever-increasing amount of data, concerns about the protection of digital privacy have intensified. This research aims to fill a knowledge gap for AI acts as a crucial guardian of digital privacy on social media, considering the impact of Technological, Regulatory, Cultural, and Educational factors. Trust becomes a critical mediator in social media of this relationship. As social media continues to shape the interconnected world, the responsible use of AI emerges as a key determinant in safeguarding digital privacy. By addressing the challenges posed by technological, regulatory, cultural, and educational factors, AI can contribute to a privacy-respecting social media landscape. Establishing and maintaining user trust through transparent practices and ethical considerations are essential for AI to fulfill its role as a guardian of digital privacy on social media platforms. The findings aim to inform strategic decision-making, enhance user trust, and contribute to the development of ethical guidelines, fostering a balance between innovation and robust privacy measures in the business-oriented realm of AI-driven social media.