A Study on Consumer Satisfaction towards Panasonic TV with Special Reference to Kallakurichi District

Consumer satisfaction is depends on a product perceived performance in delivering value relative to a buyer?s exception. The product a performance falls short of the customer expectation the buyer is satisfied. If performance matches expectations, the buyers is satisfied customer makes repeat purchases and he or she tells others about his or her good experience with the product. The Key is to match customer expectation with company performance. Customer satisfaction is closely linked to product performance and hence on consumer satisfaction. This study is based on market performance of durable goods with reference to Panasonic TV among various sectors from Kallakurichi.