Feasibility Study of Product Information Design at Internet shopping sitesJournal: The Journal of the Institute of Internet, Broadcasting and Communication (Vol.15, No. 1)
Publication Date: 2015-02-28
Authors : Joo-Hee Lee;
Page : 283-289
Keywords : Internet Shopping Site Design; UI Design; Information Design;
This study examines what information is that affects factors of purchase from product detail page of internet shopping malls. For this purpose, the first, the classification of Internet shopping malls and product information and purchasing factors were determined through previous studies, the second, by constructing a questionnaire based on this, verify the validity of each factor and, the finally, the biggest influence what information was performed to examine. What consumers really wants the information, what information to make purchases, the Internet shopping site will be to assist in the design. The results using the Internet shopping site that users reviews, site reliability, Information Architecture, reserve, 3D images and product images available, has been identified as factors affecting the use of reviews and product images available on the factors affecting the revealed. In the site design layout, color systems, text and many design factors are important, but will have to be designed to be purchased by providing sufficient information for the product.
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Last modified: 2015-11-18 17:14:08