КОНЦЕПТИ ОЦІНЮВАННЯ ЕКОНОМІЧНОГО ПОТЕНЦІАЛУ ПЕРЕРОБНОГО ПІДПРИЄМСТВА АПК

Objective. The objective of the article is to study the conceptual basis of evaluation of the economic potential of processing enterprises of agro-industrial complex.Methods. A dialectical method of scientific knowledge and scientific methods of epistemology: theoretical generalization, comparison, grouping and analysis are applied in the process of research methods for evaluating agribusiness processing companies. Results. The article formulates basic categorical principles of the methodology of study of evaluating the economic potential of processing enterprises of agricultural complex. Theoretical aspects of evaluating the economic potential of the company are analyzed. The general and specific methods of evaluation of the economic potential of processing enterprises of agricultural complex are offered. General principles for assessing the economic potential: consistency, consistency, variance, optimality, comprehensiveness, adequacy and effectiveness are systematized.