ЕКЗИСТЕНЦІАЛЬНІ КОМПОНЕНТИ КРЕАТИВНОСТІ

Objective. Analyze creativity by logic of various social processes and transformations to answer questions about the nature of creativity as a phenomenon, the main factors and mechanisms of its formation. Methods. Methodological principles of creativity in the context of social and philosophical paradigms are analyzed on the basis of socio-cultural factors of human existence. Creativity is regarded as a condition of social existence, as the basis of human behavior and activities aimed at disclosure universal possibilities of society. Rezults. Creativity is one of the most important general problems currently studied at the philosophical, cultural, pedagogical, individual psychological, social and psychological levels. The current situation is that a person has to change very quickly, constantly grow and develop to be popular in the society. Creativity allows a person to improve and not be afraid of the new, quickly adapt to changing conditions and requirements. It creates favorable conditions for the development of the whole person, it promotes self-disclosure, self-sufficiency and tolerance. The main form of activity of individuals formed, is a professional activity, the effectiveness of which largely depends on its creative nature. In this connection special importance is the development of creativity required for successful implementation of professional activities.