Strategy of development in the innovation-active enterprise management

The study investigated the approaches of different scientists to the categorical concept of «strategy», on the basis of which the author's interpretation of the concept «development strategy of an innovation-active enterprise» is suggested. The study of the types and methods of forming the enterprise’s development strategy made it possible to determine the recommendations for selecting the most effective innovation strategy for the development of an innovation-active enterprise that promotes the development of its innovative activities and aimed at meeting the economic, social, environmental, scientific and technical needs of society.