Thе Main Problems of Marketing in Processing Plants to Flour Milling Industry in Modern Bussiness Environment
Journal: Quarterly Scientific Journal "Economic Herald of the Donbas" (Vol.32, No. 2)Publication Date: 2013-06-01
Authors : Miroshnichenko K. M.;
Page : 156-160
Keywords : Problems; marketing; mills; quality; international standards; product; price; promotion; distribution;
Abstract
The article focuses on the definition of major development challenges facing marketing to flour mills, identified the main trends in the marketing refineries milling industry. A SWOT-analysis of „Luganskmlyn”. Identified strengths and weaknesses of the milling industry processing enterprise in the modern business environment. Identified ways to eliminate such problems in the future.
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