Share Your Research, Maximize Your Social Impacts
Peculiarities of the promotion strategy of the innovative product
Journal: Business Education in the Knowledge Economy (Vol.3, No. 2)Publication Date: 2017-06-01
Authors : Kupchinskaia Iuliia;
Page : 77-80
Keywords : Innovative product; promotion strategy; start-up; Kickstarter; Giroptic 360cam; DUO;
Source : Download
Find it from : Google Scholar
Abstract
This article is aimed at studying the strategies for promoting an innovative product. In the article Various approaches to the promotion of innovative products were disassembled. The author identified the main goals and objectives of the promotion, and also considered successful and unsuccessful examples of its implementation.
Other Latest Articles
- Peculiarities of construction and interaction of the innovative project team
- Features of investment in housing construction
- Peculiarities of interaction with potential consumers in the Internet
- On some scientific research terms — analysis, synthesis, system
- The new concept of import substitution stimulation in Novosibirsk region
Last modified: 2017-10-09 14:45:09