IMPROVEMENT OF THE SYSTEM OF PERSONNEL MOTIVATION AT DOMESTIC ENTERPRISES OF VINE MAKING INDUSTRY (IN THE CASE OF РJSC "ODESAVINPROM")

The article provides an overview of the theoretical foundations regarding methods and tools for increasing the motivation of production personnel. There you can familiarize with the analysis of the current system of stimulation of production personnel at the Ukrainian enterprises of the wine industry on the example of РJSC "Odesavinprom". The purpose is to reveal weaknesses of management of production personnel. To increase the efficiency of human resource management of the wine-making company's personnel, first of all it is necessary to strengthen the weakest link - the motivation system for the worker's activity. Personnel management is proposed to be built taking into account the nature of the motivation. The essence of work motivation is the impact of labour incentives on the employee's interests. The main personal interest of the employee is the desire to get income from work. Therefore, wages are at the core of all employee motivation systems for work. Bonuses are an important means of increasing the material incentive of employees to improve the final results of enterprises. When organizing bonuses, it is especially important to choose and justify the bonuses, which are divided into main and additional ones. The main ones are indicators, the achievement of which is crucial for solving the problems facing the team or these employees. The detailed attention is paid to the notion of "motivation", "motive" and "stimulus". The motivation for work is based on the use of various motives, among which there are material, moral, socio-psychological, spiritual, creative, etc. For the purpose of researching satisfaction with working conditions, employees were questioned. Questions were asked highlights three main issues: satisfaction with pay; Satisfaction with the psychological climate in the enterprise; Overall satisfaction with performance. On the basis of these studies, conclusions were drawn on practical recommendations for improving management and motivation systems for workers in the wine industry using motivation factors.