DESIGN AND ARTISTIC TOOLS IN THE INTERACTIVE CHILDREN'S BOOK

The article is devoted to the problem of the interactive children's book design, in particular, the reasoning, of constructive and artistic means of its creation. The aim of the work is to clarify the concept of a modern interactive book for children, its classification and the appearance of design features. On the basis of the integrated research method, the interactive book is considered as a product of the synthesis of literary-methodical and artistic activities and the design tools for creating a unique book image are proposed. The main tasks of the designer are to determine the dependence of the design form on the functional purpose of the book; transformation of the form for the purpose of obtaining new developing and cognitive functions of the book; search of interconnection of an external design with text and illustrative materials.