THE STRATEGY OF BRAND-BUILDING UNIVERSITY IN THE POST-SOVIET SPACE
Journal: Journal Association 1901 SEPIKE (Vol.1, No. 02)Publication Date: 2013-11-15
Authors : Volodymyr Studinski Galina Studinska;
Page : 102-104
Keywords : marketing; branding; strategy; university; market; planning; trade mark;
Abstract
Under considered the main peculiarities of the strategy of brand-building university in post-soviet space. Brand-analisys made by authors in this article.
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