METHODOLOGICAL APPROACHES OF MARKETING INSTRUMENTS FORMATION FOR ENSURING CROSS-BORDER LABOR MARKET COMPETITIVENESS

The methodological approaches to the formation of marketing instruments for crossborder labor markets development and their competitiveness ensuring are outlined in this research. The necessity of cross-border labor market functioning organization based on the marketing principles is proved. A process of marketing on cross-border labor markets and entities that will carry it out are proposed. Attention is accented on the specifics of marketing research conducting and marketing program development on cross-border labor market.