Share Your Research, Maximize Your Social Impacts
Financial indicators, as possibility of predicting the effectiveness of marketing actions
Journal: Business Education in the Knowledge Economy (Vol.4, No. 1)Publication Date: 2018-02-02
Authors : Vetrova Iuliia Andreevna; Kupchinskaia Iuliia Alexandrovna;
Page : 12-15
Keywords : marketing; share; tangible shares; active shares; profitability of sales; profitability of costs; NPV; IRR; ROS; ROCS; efficiency; forecasting; marketing offers;
Source : Download
Find it from : Google Scholar
Abstract
Today marketing actions are important and necessary tool in the struggle for a competitive advantage in today''s market. That is why it is important to know the basics of creating, planning and conducting an effective marketing action. The use of financial analysis and forecasting tools allows to do an accurate analysis of future marketing actions and forecast the results of their implementation.
Other Latest Articles
- The improvement of the personnel adaptation system in the company «TMH-SERVICE» LLC
- Improvement of the cross-functional processof creating and implementing a marketing action
- Scopes of application of smart contracts and risks at work with them
- Strategic risks in corporate governance
- The establishment of a system of network interaction as an effective mechanism of personnel policy at the regional level
Last modified: 2018-02-19 10:19:07