PLSNING OF AGRO TOURISM IN GEORGIA AND ITS SUSTINABLE DEVELOPMENT

Sustainable tourisms provides fair distribution of incomes and expenses. Products of agro tourism should be exported to international market mainly by tour agencies because the population cannot afford direct marketing, financing the advertisement abroad or purchasing products on the internet. The existence of tour operation is necessary. Agro tourist product should be affordable because main motivation of rural tourism is a relaxation with les comport but environmentally clean and nice atmosphere. In order to select villages and host for agro tourism tour agencies should have a list of necessary conditions after satisfying of which the specific house will be included in the list of accommodation means. These means include: Place safety, beautiful nature, landscape. It is desirable that the house and yard of the peasant had a national image and the following elements of infrastructure: separate sleeping-room, and a toilet. Foreign tourist pay a great attention to the existence of historical building and other sightseeing in the village. Informational – advertisement material should be prepared by taking consideration of foreign analogues