GLOBAL ENTERPRISES IN THE TOURIST INDUSTRY

The features of functioning of the tourist market of Ukraine under the influence of globalization processes are investigated in the article. It is determined that today tour operators, travel agencies, travel bureau, tour agencies, bureau of realization of tourist-excursion vouchers, as commercial enterprises that work successfully on the tourist market. It is proved that the development of the modern tourism industry is under the influence of globalization processes, which determines the improvement of tourism infrastructure. These processes are accompanied by the creation of new types of tourist enterprises, such as Global Travel Services Booking Systems (GDS) and tourist clusters. Global tourist service booking systems are new type global enterprises, whose structure is based on maximizing using of the Internet, penetrating all business processes of the company. Creating GDS-booking systems has improved and accelerated the system of interaction between the supplier and consumer of travel services.