CUSTOMER PRESERVENCE FOR AN ORGANISATION USING DATA MINING

With the fastest growing competitive environment, a technique is required to manage the customer relationship management. The technique should govern customer as their central view point. One such technique is data mining. Data mining is a powerful tool which analyzes, predict and discover the hidden data that is required. Customer relationship management takes customer as their core value, since customer plays a main role in the business environment. This paper describes about management of customer based on data mining.